April 11, 2023

Revolutionize Your Web3 Growth Strategy with Spock Analytics' DApp Dashboard

Author: Arham

As the decentralized finance (DeFi) industry continues to grow, dApps (decentralized applications) have become increasingly popular. However, with so many dApps available, it can be challenging for dApp owners to track and analyze their performance. This is where Spock Analytics comes in, providing dApp owners with a powerful analytics tool to monitor and improve their growth. The most front-facing feature of Spock Analytics is the DApp Dashboard, which provides a visual overview of key metrics that are essential for understanding and improving the growth of a dApp.

The DApp Dashboard of Spock Analytics includes seven data representations that can help dApp owners track their progress through the AARRR funnel. It’s a framework that stands for Acquisition, Activation, Retention, Revenue, and Referral. The funnel is used to track the progress of users through these stages, and each of the data representations on the DApp Dashboard shows a different yet brief stage of the funnel.

  1. Total Wallet Connections 
    This data representation shows the total number of wallets that connected to the dApp within a specified time range. This data can help dApp owners track the activation stage of the funnel and evaluate their user acquisition efforts.
  1. Active Wallets
    This data representation displays the wallets that are currently active on the dApp and are performing activities based on the nature of the dApp. This data can help dApp owners track the retention stage of the funnel on their dApp.
  1. New Wallet Connections
    This data representation shows the wallets that were connected to the dApp within a specified timeline. This data can help dApp owners track the acquisition to activation stage of the funnel and evaluate the results of their marketing campaigns.
  1. Total Visits
    This data representation shows the number of users who visited the dApp, and the New Visitors number indicates the number of new visitors out of the total visits. This data can help dApp owners track the Activation and Retention stages of the funnel and identify any bottlenecks in the process of connecting wallets.
  1. Total Contributions
    This data representation shows the number of wallets that performed an action and contributed to the dApp. This data can help dApp owners track the Revenue stage of the funnel and understand how many users contributed to the revenue of their growth funnel.
  1. Protocol TVL
    This data representation shows the current Total Value Locked (TVL) on the dApp, which can be useful for staking apps. This data can help dApp owners track the Revenue stage of the funnel and understand the revenue generated from their dApp.
  1. Daily Highlights
    This section provides dApp owners with all the daily alerts they need, including the Total $ Value Contributed, Total $ Value Extracted, Whales Connected, New Wallet Connections, Dropped Wallets, and Peak Usage time. These alerts such as Whales Connected can help dApp owners track the Referral stage of the funnel and identify potential advocates who can help grow their dApp.

By providing these data representations, the DApp Dashboard of Spock Analytics makes it easier for dApp owners to understand and improve the growth of their dApps. Whether you're looking to improve user acquisition, retention, or revenue, the DApp Dashboard provides the essential metrics you need to succeed.

In conclusion, Spock Analytics is a comprehensive analytics tool for dApp owners, and the DApp Dashboard is its most front-facing feature. With seven data representations that cover all the essential metrics and track the AARRR funnel stages, dApp owners can monitor and improve the growth of their dApps. To get access to the DApp Dashboard and start improving your dApp's growth today, sign up for Spock Analytics for free.