May 2, 2023

Wallet Labeling - Identifying your Targeted Audience

Author: Arham


As the web3 ecosystem continues to grow and evolve, DApp founders are constantly searching for innovative ways to understand their users and tailor their offerings to meet the ever-changing needs of this dynamic market. Spock Analytics, a powerful web3 DApp and wallet analytics tool, has emerged as a game-changer for DApp founders and web3 growth marketers alike. By providing a comprehensive view of both on-chain and off-chain user behaviors, Spock Analytics enables businesses to make data-driven decisions and achieve Product Market Fit. In this article, we will dive into one of Spock's core features – Wallet Labeling – and explore how it can help you identify your targeted audience and create effective user personas.

Overview of Wallet Labeling:

Wallet labeling is a unique feature in Spock Analytics that allows DApp founders to categorize their users based on their on-chain habits. This process of segmentation enables businesses to gain valuable insights into user preferences, spending habits, and other trends, thereby providing a deeper understanding of their target market. By assigning custom labels to wallets, DApp founders can better tailor their marketing efforts and optimize their strategies for user acquisition and retention.

Detailed Explanation of Wallet Labeling:

Spock Analytics' Wallet labeling feature is designed to help businesses paint a clearer picture of their users' on-chain behavior. By default, Spock provides several pre-defined labels, such as "Uniswap Liquidity Provider", "Builder", and "ETH Millionaire".There are many more which you can see in our litepaper. Furthermore, DApp founders also have the option to create custom labels that cater to their unique needs and user habits.

Some of the key benefits of utilizing Wallet labeling include:

Enhanced User Persona Creation: By understanding users' on-chain habits and preferences, DApp founders can create more accurate and detailed user personas. This, in turn, leads to better product development and marketing strategies, ensuring higher user satisfaction and engagement.

  • Improved Target Market Identification: By segmenting users based on their wallet labels, businesses can identify the most relevant target market segments and focus their efforts accordingly. This ensures a more efficient allocation of resources and higher chances of success in user acquisition campaigns.
  • Optimized Marketing Efforts: With Wallet labeling, DApp founders can easily track the performance of their marketing campaigns and adjust their strategies to target specific user segments better. This results in more effective campaigns, higher conversion rates, and a better return on investment.

Practical Examples and Scenarios:

To better understand how Wallet labeling can optimize your DApp growth strategies, let's consider a few practical examples:

  • A DeFi platform wants to launch a new lending product for high-net-worth individuals. By using Wallet labeling to identify wallets with the "ETH Millionaire" label, the platform can create a targeted marketing campaign to reach this specific user segment.
  • A decentralized exchange is looking to attract more liquidity providers. With Wallet labeling, they can identify wallets labeled as "Uniswap Liquidity Provider" and tailor their marketing efforts accordingly to attract users with a history of providing liquidity to other platforms.
  • A web3 gaming platform wants to understand the spending habits of its users. By analyzing wallet labels, they can identify trends and preferences that will help them develop in-game offerings that cater to the needs of their user base.


As the web3 landscape continues to expand, the need for advanced analytics tools like Spock Analytics becomes increasingly crucial for DApp founders and web3 growth marketers. Wallet Labelling, one of Spock's core features, offers an unparalleled opportunity to understand user behavior and preferences, ultimately empowering businesses to create targeted, data-driven strategies for user acquisition, engagement, and retention. Don't miss out on the opportunity to harness the power of Wallet Labelling. Experience it firsthand with our free interactable demo on our website, or sign up for a free trial and unlock the full potential of Spock Analytics to drive your web3 growth campaigns to new heights.